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Branding & Strategy

We build strong brand identities and craft clear strategies to communicate them effectively. Our focus is on creating consistent, targeted messaging that connects with audiences, drives engagement, and supports long-term business goals.

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Branding your

Digital Marketing

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We use digital channels like websites, social media, email, and search engines to promote brands and connect with the right audience. Our goal is to deliver targeted, engaging, and measurable content that drives awareness, traffic, and results.

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Analytics & Performance

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We track, measure, and analyze data to understand how our campaigns are performing. This allows us to see what’s working, make real-time improvements, and ensure our efforts deliver maximum impact and ROI.

A bit about us

Our mantra is a simple one, to create outstanding marcomm campaigns using hand picked talent that brings specific skills to the table, and ensuring clients’ needs are met and exceeded using top of the line talent.

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Some of our Resource Portfolio

By : David Blacker

By : David Blacker

By : David Blacker

By : David Blacker

By : David Blacker

Our Services

1. Branding & Strategy

  • Brand strategy & positioning
  • Brand identity (logo, visual systems)
  • Messaging & value proposition development
  • Market research & customer insights
  • Competitive analysis
  • Marketing strategy & planning
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2. Creative & Design

  • Advertising concept development
  • Graphic design (print, digital, OOH)
  • Packaging design
  • Copywriting & content creation
  • Video production & editing
  • Photography & art direction
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3. Digital Marketing

  • Website design & development
  • SEO (search engine optimization)
  • SEM / PPC (paid search) campaigns
  • Social media marketing & management
  • Email marketing
  • UX/UI design
  • Mobile app development
View More

4. Public Relations (PR) & Communications

  • Media relations
  • Press release writing & distribution
  • Crisis communication
  • Influencer outreach
  • Event PR & publicity
  • Corporate communications
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5. Content Marketing

  • Blog and article writing
  • Whitepapers, e-books, case studies
  • Video & podcast production
  • Infographics
  • Social media content calendars
View More

6. Events & Experiential Marketing

  • Event planning & management
  • Trade show support
  • Product launches
  • Sponsorship activation
  • Experiential campaigns
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7. Analytics & Performance

  • Campaign analytics & reporting
  • Marketing automation & CRM integration
  • Conversion rate optimization (CRO)
  • ROI measurement
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Our Resources

Paul Blacker

  • Creative Director

Having started his advertising career in 2000, as a junior copywriter at LDB Lintas, now known as MullenLowe, Paul has worked in a number of multinational and local agencies, working himself up to the level of Senior Creative Director before leaving the main stream agencies in 2018 to start his own venture called Mercenary Creatives.

Having worked for 25 years with a varied range of brands, both local and international, from FMCG, banking & finance, automotive, service industry, food & beverage, real estate, leisure industry and education, Paul has a good knowledge of how to tackle a brand’s overall marcom requirements in a creative yet effective, result oriented manner.

David Blacker

  • Photographer
  • Brand Strategist

David Blacker is an ethnographic and documentary photographer based in Colombo, specialising in the people, places, and culture of his native Sri Lanka. With a background in advertising, he recognises the importance of comprehending the human perspective. Blacker’s experience as an art director, creative director, award-winning novelist, and published illustrator has given him an acute understanding of story-telling that long preceded his picking up of a camera.

Beginning his photographic career as a travel photographer, Blacker was a regular contributor to Serendib, the online magazine of Sri Lankan Airlines, and Explore Sri Lanka, the country’s premier travel publication. He has also shot on assignment for the New York Times and Die Zeit. He now spends his time creating visual stories for a variety of corporate clients, travel and hospitality brands and NGOs. Blacker is also a member of the London-based photo agency, Panos Pictures. 

When not shooting on assignment, Blacker can be found walking through his home city, dedicated to capturing the changing lives and culture of the people of Colombo

Sherwan Buckman

  • Information Technology
  • Business Transformation Consultant

Sherwan is a strategic and results-driven executive with over 20 years of leadership experience across Sales, Management, and Business Transformation. His dynamic career spans multiple sectors — including Government, Aviation, Financial Services, Education, Logistics, and Manufacturing — where he has consistently driven growth, innovation, and operational excellence.

Throughout his career, Sherwan has excelled in client-facing roles, partnering with Tier 1 firms, boutique consultancies, and service integrators. He has successfully led the implementation of go-to-market strategies, business transformation programs, and digital initiatives. His unique ability to bridge complex business challenges with practical, technology-driven solutions is backed by a strong technical foundation and hands-on experience.

Sherwan is known for his exceptional commercial insight, collaborative leadership style, and unwavering commitment to aligning teams and stakeholders toward a shared vision. His strength lies in balancing a big-picture strategic view with detailed operational management, ensuring the consistent delivery of high-impact results for clients and partners alike.

Zarka Nathakain

  • Director
  • Operations

Zarka is a seasoned leader with over a decade of experience across Marketing, Management, and Human Resources. As Director, she is responsible for managing the company’s day-to-day administrative operations, ensuring that all departments operate smoothly and efficiently.

Her leadership philosophy centers on collaboration, innovation, and empowering people. She is deeply committed to building strong teams, fostering a positive workplace culture, and driving operational excellence. Her expertise allows the company to not only meet its strategic goals but also to adapt quickly in a dynamic business environment.

Over the years, Zarka has successfully overseen major administrative transformations, led cross-functional projects, and contributed significantly to organizational growth and employee engagement. Her broad experience across industries gives her a unique perspective, making her a key driver of the company’s success.

Beyond her professional accomplishments, Zarka is passionate about mentoring future leaders and continually seeks new ways to improve company processes and people development.

Her vision is to create a workplace where innovation, efficiency, and human values go hand in hand.

Samadi Weerakoon

  • Audio Visual Producer

Having begun her career in the ad industry in 2004, when she started as an AV Executive at LOWE LDB Samadi Weerakoon completed 4 years, and moved to the production side of things, joining an established Production House, Sky Entertainers in 2017.

She spent the next 7 years gathering extensive knowledge in post-production and production processes which enables her to have a firm grasp on any project.

In 2024, she embarked on the journey of forming her own company which is now known as The Visual Junction.

At Visual Junction, Samadi has built for herself a formidable reputation for high quality creative work, that delivers results in a quick and efficient manner.

Dhammika Dharmawardena

  • Brand Strategist

Dhammika is a communication specialist with over 30 years of experience across top agencies like JWT, Ogilvy, Lowe, and McCann Erickson. He has managed major brands including British Airways, Guinness, Nokia, Unilever, Nestlé, HSBC, and Fonterra.

Dhammika later served as Communications Analyst at Sri Lanka’s National Council for Economic Development, driving public-private collaboration with UNDP support. After relocating to the UK, he became a Director at C, M & D Consultants, while continuing projects in Sri Lanka — notably leading a pioneering hologram campaign for the Sri Lankan President.

From 2016 to 2018, Dhammika advised the Ministry of Finance and Ministry of Foreign Affairs, where he launched a social media unit and introduced new A/V technologies. He then worked on the Asian Development Bank Rooftop Solar Energy Project and currently consults on marketing communications, most recently leading a digital campaign for JEDB Eco Tea Tourism.

Dhammika brings a rare blend of global perspective and local insight, helping brands sharpen strategy and deliver impactful communication in a transparent, collaborative way.

Shazly Makeen

  • Digital Marketer

Shazly Makeen is a skilled professional specialised in WordPress and WooCommerce development, digital media marketing, and corporate publishing. With extensive experience in creating responsive, SEO-friendly websites, he excels in custom theme design, e-commerce solutions, and performance optimization. Additionally, his expertise in digital marketing includes social media management, SEO, email campaigns, and PPC advertising, helping businesses enhance their online visibility and engagement.

Beyond web and marketing services, Shazly is proficient in professional publishing, crafting polished annual reports, newsletters, brochures, and branding materials with a keen eye for design and detail. Known for a client-focused approach, he delivers high-quality work on time, ensuring seamless communication and post-project support. Whether building a dynamic WordPress site, launching a digital marketing campaign, or designing corporate publications, Shazly combines technical proficiency with creative solutions to drive business success.

Razeem Kalideen

  • Art Director

Razeem is a seasoned advertising professional with over 15 years of experience in Sri Lanka and abroad. Now based in Bahrain, he blends his creative drive with industry expertise to deliver impactful work. While passionate about innovation, he values aligning creativity with client goals to advance Sri Lanka’s advertising potential. Eager for a new challenge, Razeem is confident in his ability to contribute meaningfully to any forward-thinking team.

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Inquiries@mercenarycreatives.com

5A, Boralas Lane, Boralasgamuwa

+94767270389‬ | ‪+61415840037‬

Page Links

1. Branding & Strategy

  • Brand strategy & positioning
  • Brand identity (logo, visual systems)
  • Messaging & value proposition development
  • Market research & customer insights
  • Competitive analysis
  • Marketing strategy & planning

2. Creative & Design

  • Advertising concept development
  • Graphic design (print, digital, OOH)
  • Packaging design
  • Copywriting & content creation
  • Video production & editing
  • Photography & art direction

3. Digital Marketing

  • Website design & development
  • SEO (search engine optimization)
  • SEM / PPC (paid search) campaigns
  • Social media marketing & management
  • Email marketing
  • UX/UI design
  • Mobile app development

4. Public Relations (PR) & Communications

  • Media relations
  • Press release writing & distribution
  • Crisis communication
  • Influencer outreach
  • Event PR & publicity
  • Corporate communications

5. Content Marketing

  • Blog and article writing
  • Whitepapers, e-books, case studies
  • Video & podcast production
  • Infographics
  • Social media content calendars

6. Events & Experiential Marketing

  • Event planning & management
  • Trade show support
  • Product launches
  • Sponsorship activation
  • Experiential campaigns

7. Analytics & Performance

  • Campaign analytics & reporting
  • Marketing automation & CRM integration
  • Conversion rate optimization (CRO)
  • ROI measurement
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