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Branding & Strategy

We build strong brand identities and craft clear strategies to communicate them effectively. Our focus is on creating consistent, targeted messaging that connects with audiences, drives engagement, and supports long-term business goals.

We Offer

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Branding your

Digital Marketing

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We use digital channels like websites, social media, email, and search engines to promote brands and connect with the right audience. Our goal is to deliver targeted, engaging, and measurable content that drives awareness, traffic, and results.

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Analytics & Performance

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We track, measure, and analyze data to understand how our campaigns are performing. This allows us to see what’s working, make real-time improvements, and ensure our efforts deliver maximum impact and ROI.

A bit about us

Our mantra is a simple one, to create outstanding marcomm campaigns using hand picked talent that brings specific skills to the table, and ensuring clients’ needs are met and exceeded using top of the line talent.

Mercenary creatives was initially formed in 2020 with the concept of being a resource base where freelance advertising creative and strategic minds could come together as and when their individual talents were needed to create 360 degree marcomm campaigns. While initially focusing on Sri Lankan clients, we have now evolved, with our creative resource base regularly handling clients on a global scale.

A bit about us

Our mantra is a simple one, to create outstanding marcomm campaigns using hand picked talent that brings specific skills to the table, and ensuring clients’ needs are met and exceeded using top of the line talent.

Read more

Some of our work

By : David Blacker

By : David Blacker

By : David Blacker

By : David Blacker

By : David Blacker

Our Services

1. Branding & Strategy

  • Brand strategy & positioning
  • Brand identity (logo, visual systems)
  • Messaging & value proposition development
  • Market research & customer insights
  • Competitive analysis
  • Marketing strategy & planning

2. Creative & Design

  • Advertising concept development
  • Graphic design (print, digital, OOH)
  • Packaging design
  • Copywriting & content creation
  • Video production & editing
  • Photography & art direction

3. Digital Marketing

  • Website design & development
  • SEO (search engine optimization)
  • SEM / PPC (paid search) campaigns
  • Social media marketing & management
  • Email marketing
  • UX/UI design
  • Mobile app development

4. Public Relations (PR) & Communications

  • Media relations
  • Press release writing & distribution
  • Crisis communication
  • Influencer outreach
  • Event PR & publicity
  • Corporate communications

5. Content Marketing

  • Blog and article writing
  • Whitepapers, e-books, case studies
  • Video & podcast production
  • Infographics
  • Social media content calendars

6. Events & Experiential Marketing

  • Event planning & management
  • Trade show support
  • Product launches
  • Sponsorship activation
  • Experiential campaigns

7. Analytics & Performance

  • Campaign analytics & reporting
  • Marketing automation & CRM integration
  • Conversion rate optimization (CRO)
  • ROI measurement

Our Resources

Paul Blacker

Having started his advertising career in 2000, as a junior copywriter at LDB Lintas, now known as MullenLowe, Paul has worked in a number of multinational and local agencies, working himself up to the level of Senior Creative Director before leaving the main stream agencies in 2018 to start his own venture called Mercenary Creatives.

Having worked for 25 years with a varied range of brands, both local and international, from FMCG, banking & finance, automotive, service industry, food & beverage, real estate, leisure industry and education, Paul has a good knowledge of how to tackle a brand’s overall marcom requirements in a creative yet effective, result oriented manner.

Samadi

Having begun her career in the ad industry in 2004, when she started as an AV Executive at LOWE LDB Samadi Weerakoon completed 4 years, and moved to the production side of things, joining an established Production House, Sky Entertainers in 2017.

She spent the next 7 years gathering extensive knowledge in post-production and production processes which enables her to have a firm grasp on any project.

In 2024, she embarked on the journey of forming her own company which is now known as The Visual Junction.

At Visual Junction, Samadi has built for herself a formidable reputation for high quality creative work, that delivers results in a quick and efficient manner.

Paul Blacker

Having started his advertising career in 2000, as a junior copywriter at LDB Lintas, now known as MullenLowe, Paul has worked in a number of multinational and local agencies, working himself up to the level of Senior Creative Director before leaving the main stream agencies in 2018 to start his own venture called Mercenary Creatives.

Having worked for 25 years with a varied range of brands, both local and international, from FMCG, banking & finance, automotive, service industry, food & beverage, real estate, leisure industry and education, Paul has a good knowledge of how to tackle a brand’s overall marcom requirements in a creative yet effective, result oriented manner.

Samadi

Having begun her career in the ad industry in 2004, when she started as an AV Executive at LOWE LDB Samadi Weerakoon completed 4 years, and moved to the production side of things, joining an established Production House, Sky Entertainers in 2017.

She spent the next 7 years gathering extensive knowledge in post-production and production processes which enables her to have a firm grasp on any project.

In 2024, she embarked on the journey of forming her own company which is now known as The Visual Junction.

At Visual Junction, Samadi has built for herself a formidable reputation for high quality creative work, that delivers results in a quick and efficient manner.

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Inquiries@mercenarycreatives.com

5A, Boralas Lane, Boralasgamuwa

+94767270389‬ | ‪+61415840037‬

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